Guyay inspires with beauty, freedom, and authentic style. A daily journey into nature, fashion, and self-care.
Guyay embodies strength, culture, and innovation — a bridge between tradition and modernity.
PLAY MY STORY
From the Steppes to the Spotlight
GUYAY：Grandma, what’s behind the mountains?
GRANDMOTHER：More mountains, little one.
GUYAY：And behind those mountains?
GRANDMOTHER：Peaks upon peaks, reaching for the sky.
I am Guyay, who ventured out from Xinjiang’s Pamir Plateau.
Once, I ached to see the world beyond those peaks.
Now I walk international fashion runways.
Yet however far these heels take me…
The whispers of my homeland never fade.
Her roots are deep, her spirit untamed — a living connection between ancient culture and modern elegance. This is not just a story of beauty. It’s the story of a journey, of courage, of a woman who brings the soul of her land into the world of fashion
December 2024 VOGUE
Guyay is more than a model — she’s an ambassador of her culture.
Through fashion, storytelling, and social impact, she promotes the heritage of her people and the value of diversity. She supports projects focused on cultural tourism, youth empowerment, and the preservation of intangible traditions.Every product in this curated selection is personally chosen by Guyay. Haircare, skincare, lifestyle and wellness – all inspired by her roots and refined through her journey.
Trust the choices of a woman who lives beauty, inside and out.
